Tag Archives: donald trump

Neuroscientist: Donald Trump’s meteoric rise can be explained by 4 basic human instincts

As many of you than know me, I have a fascination with narcissistic behaviour: working for 20 years is a sales environment made me realise that I was working with a few sociopaths, and many of my clients have escaped

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‘Irritation and anger’ may lead to Brexit, says influential psychologist

A common theme within my practice is where my customers make decisions based on fear (real or imaginary) rather than an intellectual assessment of the situation. I explain that when we base a decision from our limbic part of our

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